Brand Consistency is pivotal for all businesses
Typically, only large, established companies can get away with multiple simultaneous advertising campaigns. Geico, for example, has several different campaigns running in conjunction with one another. They have the Gecko, The Talking Pig, Mayhem, Unskippable Moments and many more campaigns that serve to strengthen their brand through effective advertising. If you are running a small business in the Miami or Davie area, you should stick to one campaign message at a time. This will serve to reinforce your brand with potential customers, and avoids any confusion that could stem from multiple advertising campaigns.
Along with a single message you should stick with a single brand image. Don’t have one image on your vinyl vehicle wraps and another on your products or website. Having a single branded image that represents your business across all advertising mediums will build recognition of your brand, and will give consumers a consistent image to associate with your business or product. When choosing an image for your brand, be sure to choose a design that is simple, unique, easy to replicate, and scalable. If you’re unsure about the design, look to successful brands such as Apple, Coca-Cola, or Google for inspiration.
Vinyl wraps offer many options; be clever
Vinyl wraps come in many styles, shapes, sizes, and colors. When advertising your business, choose a vinyl wrap that will catch your customer’s attention. Large, clear pictures that showcase the services of your business are a great way to catch people’s attention. Also, when choosing a vinyl wrap to advertise your business, think outside the box. Wraps with catchy slogans, interesting pictures, and/or unique designs are much more likely to catch a person’s attention than wraps that only show a company name and logo.
Wraps can be funny as well as unique
Don’t be afraid to incorporate funny pictures, business related puns, or jokes into your next vinyl vehicle wrap. Some of the best wraps incorporate humor into their designs in order to catch people’s attention, and make them remember the message of the wrap longer. People, for the most part, enjoy humor, and are much more likely to remember something that made them laugh or that they found to be even slightly amusing.
Vinyl vehicle wraps are a cost effective way to spread your business’ brand, and allow you to reach more potential customers than a static billboard advertisement. Our wraps are made with the highest quality 3M laminate, are fade resistant, and come with a 5-year limited warranty. Contact us today at SignNers in Davie, and allow our professional staff to turn your vehicle into a mobile advertising platform.
