Business in transition?
Is your business going through a change? Are you about to undertake a retooling of your advertising direction, are you changing your business model or maybe you are growing precipitously and you need to let your customers know what’s going on with the company?
Consistency
It is especially important during times of business change to let your customers and your employees know that you are not only ‘open for business’ but that nothing has changed with regards to the services they are accustomed to receiving. At the same time, you are not quite ready to unveil the new business identity. How can you span these two identities without breaking your advertising bank?
Vinyl Graphics
One solution is vinyl graphics for vehicles. You may not be ready to send out the message about your business’ new identity, but you’ve got to stay in the game. A smaller graphic with the name of your company on it on the doors of the trucks or sides of vans can keep you in the game.
Be Clever!
This is no time to put your imagination and sense of humor in storage. Send the message that something big is coming. Get together with your graphic designer and brainstorm about the best way to build anticipation about coming changes. Imagery suggesting positive change can be a great way to signal change. Examples of this are a cocoon, an egg or a traffic sign with arrows . All these things indicate that change is coming
Call SignNers today and let us help you through this time of transition.
